Recently, Xi'an Xuzhihui Electromechanical Technology Co., Ltd. received good news regarding its overseas independent website operations: Since its launch, the website has accumulated over 100,000 visits, and the number of qualified inquiries has increased by 200% month-on-month. High-quality customers from core markets such as Europe and North America account for over 65%, resulting in the successful completion of multiple cross-border orders. This marks a significant breakthrough for Xuzhihui Electromechanical in the overseas market through independent website operations.
Electromechanical products, as a core category of industrial basic products, have stable demand in the overseas market. However, traditional foreign trade models suffer from problems such as multiple intermediaries, inaccurate customer reach, and weak brand influence. To address this situation, Xuzhihui Electromechanical assembled a professional operation team and focused on refined independent website operations, forging a unique path to overseas markets through "content empowerment + precise traffic generation + private domain cultivation."
In terms of content operation, Xuzhihui Electromechanical abandoned the traditional model of simply listing product parameters and created a content matrix of "industry solutions + technical expertise." The independent website features a technical column, regularly publishing professional articles such as "Industrial Electric Furnace Selection Guide" and "Application Solutions of Environmental Protection Electrical Appliances in the Metallurgical Industry." They also produced short videos showcasing factory production processes and product quality inspection standards, visually demonstrating the company's production capabilities and product quality, allowing overseas customers to fully understand the brand's advantages. This high-quality content not only improved the website's ranking in search engines but also became a core tool for attracting targeted customers, with related column articles averaging over 5,000 views.
In terms of traffic generation strategies, the operation team precisely targeted overseas electromechanical industry buyers, achieving "precision targeting" through Google search term targeting and cooperation with industry-specific media. Optimization of core keywords such as "industrial electric furnace manufacturer" and "environmental protection electrical equipment" increased the advertising conversion rate by more than double. Simultaneously, they launched a "product application case collection" activity on overseas social media platforms, encouraging overseas customers to share their usage experiences, creating a reverse traffic flow of high-quality content and building an active brand community.
In terms of customer retention and conversion, Xuzhihui Electromechanical's independent website has established a comprehensive private domain operation system. By implementing a membership points system and exclusive discount benefits, we increased customer loyalty and boosted the repurchase rate to 22%. For users who added items to their cart but didn't complete the purchase, we launched a personalized EDM (email marketing) campaign, sending technical manuals and limited-time discount codes, successfully recovering 15% of lost orders. Furthermore, the operations team regularly analyzed user behavior data to optimize product recommendation logic, increasing the average order value by 23% through related product recommendations.
Regarding these positive operational results, the Operations Director of Xuzhihui Electromechanical stated: "Operating our own independent website allows us to directly reach overseas customers, not only reducing customer acquisition costs but also providing us with firsthand data on market demand. In the future, we will continue to deepen our website content development and operational optimization, focusing on emerging fields such as new energy and energy conservation, and continuously expanding our overseas market reach, allowing more international customers to recognize the strength of Chinese electromechanical brands."
আপনার বার্তাটি 20-3,000 টির মধ্যে হতে হবে!